DORCO “GET YOUR STYLE BACK”

Client: DORCO Global

Production: 아더사이드 OTHERSIDE

Director & Editor: 밀리오레보이 Migliore Boy

Producer: 송소현, 문다원

Director of Photography: Seulki Michael Kim

DORCO 글로벌 캠페인 “Get Your Style Back” 광고

일상에서 스타일이 필요한 순간을

위트 있게 과장된 유머를 통해 연출하였습니다.

아시아에서 제작되는 글로벌 광고 소재인 만큼

배우의 대사에 의존하지 않고 하나의 상황극을 설정하여

통번역 없이 글로벌 관객이 공감 가능하도록 연출하였습니다.

DORCO Global Campaign “Get Your Style Back” Ad

With an exaggerated wit and humor,

the film imagines a moment in which

we need to get our style back in our daily lives.

For this film being the first global ad to be shot in Korea,

the concept was developed as a standalone scene

without any reliance on speaking lines or texts

to approach the global viewers without any translation.

Screenshot of a video call interface showing a young man with dark hair named Michael Kim. The background is blurred. On the top right, there is the text "DORCO". Below the person's image, there is a message that says "Turn on camera (⌘+e)". Two icons are visible: a microphone with a line through it indicating mute, and a red icon with a video camera and a line through it indicating video off.
A man with dark hair and a beard sitting in front of a webcam during a video call or recording, with a blurred painting in the background.
A screenshot of a video call featuring five people, three men and two women, all smiling or laughing. The individuals are labeled as Michael, John, Chloe, and Cassie in the top part of the image.
Close-up of a man with dark hair, a beard, and mustache looking to the side indoors. The background is blurred with light-colored curtains. The word 'DORCO' is in the top right corner.
A young man with dark hair, a beard, and dressed in a gray shirt, stands in a room with wood-paneled walls, large windows with white curtains, and framed artwork. The image features overlaying text that reads 'DORCO, GET YOUR STYLE BACK'.
Person shaving facial hair with a razor blade, foam applied to face.
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