Video · Brand Stories

Korean Joseon period piece cinematic commercial featuring top celebrity actors

PROJECT.

JTBC My Country The New Age Cinematic Teaser Campaign TV Commercial Film

JTBC 나의나라 시네마틱 티저 TV 광고 캠페인 영상

CLIENT.

JTBC

PRODUCTION.

OTHERSIDE

For an immersive period-piece experience, the film employs an all-around 360 camera motion in order to enhance the exposure of the character narratives and their motives.

Art direction and mise-en-scene reflect as if the protagonists have been 3D scanned or created in Unreal, to reflect our intention to miniaturise their look for the project.

조선시대를 배경으로 한 캐릭터 특성과 그들의 서사가 임팩트있게 드러날 수 있도록 360도 올어라운드 카메라 모션을 적용해 액션감 있는 캠페인 영상을 연출하였습니다.

마치 3D 스캔 혹은 언리얼 CG로 만든 모형처럼 각 등장인물이 턴테이블 위 미니어쳐처럼 느껴질 수 있도록 소품과 미쟝센을 구성하여 연출하였습니다.

CREDIT.

Director. MISTER D

Director of Photography. Kihyun Kim

A person with long, wavy dark hair and light skin with a serious expression, wearing a dark outfit with metallic details, in a low-light setting.
A close-up of a person with light brown hair and a scar on their face, looking intently to the side in a dark setting.
Person dressed as an elf archer with a quiver of arrows on their back, drawing a bow in a dark setting.
A person with dark, tousled hair and armor, holding a bow and aiming with intensity, with a quiver of arrows on their back against a dark background.
Black background with Korean text and logos for JTBC and a new TV drama, indicating the first broadcast date was October 4th at 10:50 PM.
Close-up of a sharp, curved knife blade with light reflecting off the edge against a black background.
Close-up of a young man's face with a serious expression, half of the face in shadow.
Side profile of a woman in a dark room, illuminated slightly from the side.
A person dressed in traditional Asian attire holding a sword in a dark setting.
Close-up of a young woman with long dark hair, gentle expression, eyes closed, wearing a light-colored traditional Korean hanbok.
A woman dressed in traditional Korean hanbok, holding a calligraphy brush over a table, with a black background. Text in Korean is at the lower left corner.
Young woman with traditional Korean attire and ornamented hair, looking contemplative, against a black background.
Dark promotional poster for a Korean drama titled 'My Love', airing on October 4th at 10:50 PM.
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