In the early 2000s in South Korea, Pocari Sweat launched a series of TV commercials that featured the brand’s iconic white and blue colour scheme along with one of the most iconic commercial jingles in the history of advertisement in all of Asia, composed and sung by Korea’s legendary commercial jingle composer Two Moon. This series would launch numerous lesser-known female leads at the time into the continent-wide stardom, many of whom still remain as the biggest celebrity names in the pan-Asian entertainment world.

<Migliore Club> is our original IP content series that quickly became one of the fastest growing channels on Instagram upon its launch in early 2024, produced and creative-directed by our own director duo vogelsong.tv, which introduced a unique new world blending the Y2K pop culture history and texture of the West and that of K-pop.

As part of Migliore Club, we re-imagined the iconic 30 second jingle as if they were to be sung by a boyband, being playful with another pop culture trend of the time. Hear the foursome boyband Pocari Sweet singing their heart out in the white mountains of the Moon, for her who may hear their serenade from the other Moon.