March On (행진) is what many consider to be one of the greatest song in the Korean modern music history altogether, embodying the spirit of perseverance and courage in the act of marching on in times of darkness.

We brought our client on board with our bold concept to remake this song, which hadn’t been done before, to illustrate the campaign’s grandiose celebration of a dynamic journey of three different creative individuals who
pave their own ways, making their dents in the universe.

In order to visualise the hyper-urban The New Volvo S60, we re-imagined the city of Seoul as a hyper-modern downtown, reminiscent of Manhattan.